慶祝中華人民共和國成立69周年香港廣告業聯會第20屆執委會就職典禮

就職典禮,重量級嘉賓雲集

日前,香港廣告界慶祝中華人民共和國成立69週年暨香港廣告業聯會第20屆執委會就職典禮日前在北角富臨皇宮隆重舉行 。

香港廣告業聯會領導合照


機遇與努力並重,責任共發展同行

高麗娟會長在致詞中表示: 香港廣告業聯會新一屆全體執委一定會秉承“愛國、愛港、服務同業”的理念,不負眾望,擔當起社會的責任和業界的重托。同時將繼續深化與港澳台及內地的交流與合作,與亞太及“一帶一路”的廣告聯盟加強往來,促進廣告事業的繁榮發展。

香港廣告業聯會會長高麗娟

中國廣告協會會長張國華到會祝賀,對香港廣告業聯會所取得的成績給予充分肯定。他說:香港廣告業聯會秉承愛國愛港的立場,以廣告為載體,開拓進取,勇於創新,不斷拓展服務領域,提高服務效能。密切政府與行業的關係,與內地廣告界緊密合作,創新廣告理論,增進人才交流,深化技術合作。有效促進了香港及內地廣告業的合作與發展。希望香港廣告業聯會充分發揮區域優勢,把握發展機遇,共同推動中國廣告業持續健康發展。


中國廣告協會會長張國華

香港廣告業聯會第一副主席,靈臻傳播集團董事長肖衍雄強調了交流與合作,區域經濟互動發展之重要性。他表示:“第20屆執委會的就職,標誌著聯會又將踏上新的里程,我們定將加倍努力,為推動香港同業與內地各省市的同業提供更多交流合作機會,為推動大灣區經濟互動發展、為廣告業創造更多新天地而努力”。雖任重而道遠,但始終初心不變。


香港廣告業聯會第一副主席,靈臻傳播集團董事長肖衍雄


靈臻傳播集團董事長肖衍雄,榮獲連任香港廣告業聯會第一副主席


區域優勢

就粵港澳大灣區來說:作為一個擁有6000多萬人口,且居民消費力不斷攀升的區域,加上各城市的優勢產業明顯,例如香港為國際金融中心,深圳屬創新科技中心,廣州是環球貿易中心,中山被打造成為世界級現代裝備製造業基地等。大灣區在各誠市的聯繫更趨緊密下,未來將進一步提升市場一體化的水平,為整個地區帶來更大的經濟效益。

作為國際金融中心的香港,日後可望在大灣區內盡展所長,推動區內經濟發展的同時,亦可藉助大要素的優勢,進一步提升競爭力。大灣區的出現,一方面為香港的金融發展提供幅員廣闊的龐大市場,且語言文化的共通性還是加快融合的催化劑。


抓住區域優勢,攜手打造廣告強區

十九大報告中指出,截至2016年底,我國文化產業增加值達到3.08萬億元,GDP比重提升到4.14%。廣告行業不但是文化產業的重要組成成分,還與經濟發展共繁共榮。

作為中國經濟發展的重要引擎之一,粵港澳大灣區的品牌建設一直都具有鮮明的代表性。 2017年全球發布的《財富》榜單中我們粵港澳大灣區有17家企業入圍,特別是在民營經濟領域保持著強勁的活力。

俗話說見微知著,現今品質化、個性化、體驗化等消費升級切實的影響了我們生活的方方面面。自1999年成立到今天,靈臻見證了中國兩岸三地19年的商業發展軌跡。 2012年靈臻成立香港靈鋒廣告有限公司,成功開拓國際市場,為客戶提供全面而專業的媒體策劃服務並致力於為兩岸廣告合作開拓更多可能性,實際上是基於全球化趨勢下品牌發展的戰略需求。企業應該如何順勢而為進行品牌迭代進化?收穫消費升級帶來的巨大紅利,滿足人們對美好生活的嚮往。如何搶先洞見品牌軌跡,推進品牌迭代進化成為時下當之無愧的火熱話題。

目前靈臻已連續兩次成功舉辦超級品牌大會,吸引了業界眾多精英參與,共享行業前沿信息,打造互利共贏平台,這無疑是靈臻“專業、誠信、創新、共贏”服務理念的最佳詮釋。

因此,博採眾長,融匯天下。聚合區域的力量,激發文化創新創造活力,推動文化事業和​​文化產業發展。這是身為“廣告人”的社會責任,是廣告業的使命,也是全民族共同努力的方向。


 

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